An Introduction to Outdoor Advertising

In this age of sophisticated digital advertising, outdoor ads might strike some as old school. We’d like to give you another perspective that you might find helpful as you explore ways to increase the effectiveness of your marketing campaigns. Montana is a state that encourages an outdoor lifestyle. This creates opportunities that use the great outdoors as an advertising medium …

3 Tips for Your On-Premise Sign

Few businesses underestimate the importance of their external sign.  After all, capturing potential walk-in traffic is a critical component of any retail location’s advertising strategy.  Once your external sign is paid for, it’s like gaining access to free advertising 24/7.  To make sure that your sign is working as well as it could be, stick to these few rules when …

Bus Shelters Installed on Huffine Lane in Bozeman, Montana

With the finishing touches still to be added, two new bus shelters were erected late last week by Chandler Communications on Huffine Lane in Bozeman, Montana.  The shelters, which sport a two-color custom powdercoating job to reflect the town’s Bobcat team spirit, are the first in the state to offer safety lighting provided by green energy.  All power comes from …

Chandler Communications to Administer Great Falls Bus Advertising

On March 1, 2014, Chandler Communications will assume responsibility for administrating the bus wrap advertising program for Great Falls Transit.  Having spent the past few years running a highly successful version of the program in Kalispell, Columbia Falls and Whitefish, Montana, the team looks forward to working with business owners in the Great Falls community over the coming years. Eagle …

Bozeman Prepares for New Streamline Bus Shelters on Huffine Lane

After receiving approval to move forward installing bus shelters for Streamline in Bozeman from the City Commission in June, 2013, the Chandler Communications team initiated shelter fabrication and site setup.  In early preparation for the first set of shelters to be installed for the Streamline riders, concrete pads were poured along Huffine Lane by AFM Contracting in late fall, 2013. …

Bozeman Approves New Streamline Bus Shelters

On June 23, 2013, the Bozeman City Commission voted in approval of expanding Chandler Communications’ transit shelter program to Bozeman.  The program, which currently operates successfully in both Great Falls and the Flathead Valley, provides a much-needed safety feature to local transits without consuming any taxpayer funds.  Advertisements placed by local businesses are used to fund the project, which includes …

ROI of Outdoor Advertising

A recent study by BrandScience delved deep into outdoor advertising case studies to determine the true ROI of out-of-home advertising.  Globally, the firm determined that outdoor advertising’s average return is $2.80 for each dollar spent, beating out both TV ($2.43) and print ($2.41). When the study was broken down into individual categories, the numbers proved even higher for marketers in …

4 Rules for Designing an Outdoor Advertisement

Every form of advertising, or medium, takes a certain art to make it effective.  Outdoor advertising is no exception, which is why we’ve used our experience to come up with a few simple rules that get real results. Rule #1: Say it in six words (Preferably Less) Drivers are moving quickly, and just because they see your display every day …

Chandler Communications Installs Transit Shelter in Evergreen

In November of 2011, the first passenger shelter to mark the addition of Eagle Transit’s new East/West bus route addition was installed at Super One Foods in Evergreen, Montana.  The structure was installed with a new comfort feature – sturdy, perforated metal walls along the back of the shelter in lieu of glass to better protect waiting passengers from the …

Chandler Communications Provides Shelter for Hospital Patients

In 2010, Kalispell Regional Medical Center reached out to Eagle Transit to fill a need. Bus riders leaving the hospital were having difficulty making a connection with public transit drivers. Without a bus shelter outside the hospital, drivers were unable to determine whether individuals on the sidewalk were passersby or patrons waiting for a ride. In some cases, the patrons …